That's a Costly Cheesesteak

A $100 Philly Cheesesteak? You want to set your product apart from the rest, and at least one restaurant in Philadelphia has done that with a pricy, upscale Cheesesteak where the chopped steak and melted cheese standard includes goose liver and truffles - and costs $100. Served with a small bottle of champagne, Barclay Prime's cheesesteak is made of sliced Kobe beef, melted Taleggio cheese, shaved truffles, sauteed foie gras, caramelized onions and heirloom shaved tomatoes on a homemade brioche roll brushed with truffle butter and squirted with homemade mustard. Of course they're not trying to lure in the average cheesesteak consumer with this idea, which is freely acknowledged as a "marketing ploy."