You're Fired! or Perhaps You're Hired

Seems that Crest is riding on a "crest" (sorry, couldn't resist) after an appearance on Donald Trump's hit TV Show "The Apprentice." The two Apprentice teams battled it out to find a winning way to promote the new mint vanilla flavor by Crest. And if you don't think the effort was worth it for Crest, they've already received over 4 million hits to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history.