Lunchables Get Healthy

I'm sure you've heard of Lunchables, especially if you've got kids. Now it seems that Lunchables are trying to cash in on the health craze with a new product -- Fun Fuel. With the Lunchables Fun Fuel, kids get just what they want while Mom is hapy since it’s a wholesome, balanced meal. There's Fruit Punch (actually it’s real Fruit Juice that’s got 100% of a kid's RDA of Vitamin C), real chicken pieces and tortilla wrap sandwiches they can make themselves (1/3 of their daily protein requirement) and a squeezable Yogurt Jammer (let's not forget that calcium). Another example of tweaking an existing product to capture another segment of the market.