Cover That Coffee

Ten years ago, did you ever think a great business idea was to make cardboard insulators that would go around hot beverages to make them more comfortable to handle? Well one company did and now BriteVision Media distributes their patented functional cardboard insulators to thousands of upscale cafés across the world. BriteMedia now has a promotion going with Hyundai Motors using color-changing coffee sleeves to promote the new 2005 Tucson SUV. The black wraps will transform when placed around a hot beverage to a scene of the vehicle in front of a mountain waterfall; then return to black when the beverage temperature drops below 100 degrees Farenheit. A couple of thousand upscale cafés will use the insulators during September and October. Another great example of finding a niche market!